THE CHOICE CONCEPT

Choice emerged out of the Greenville section of Jersey
City, NJ as a hobby for five young men looking for a fun
way to occupy their spare time. After attracting much
local attention and interest, they began performing
professionally. With their extensive rehearsal and
research schedule, Choice has earned their reputation as
one of the hardest working groups on the acappella
circuit, and has performed at such venues as Nassau
Coliseum, Continental Airlines Arena and Radio City Music
Hall.

As self-proclaimed eternal students of Vocal Group
Musical History, Choice relishes their rich musical R&B
and gospel heritage and believes that aside from the
enjoyment of performing, their call is to foster wider
recognition for an aspect of musical history that
deserves greater respect and notoriety. By discerning
the need to use their work as an opportunity to educate
the public about vocal group history, Choice has been
inspired to take their vocal talent in numerous directions.
The concept of Choice includes performances, but
reaches even further to educational and instructional
levels; they have taught seminars on R&B history as well
as “how-to” classes on singing harmony.
Choice studies the musical styles and backgrounds of such groups as the Dominoes, Five Keys, Larks, Flamingos, pre-’59 Drifters, El Dorados,
Spaniels, Ravens and gospel groups such as the Golden Gate Quartet, Dixie Hummingbirds and Swan Silvertones, and has spent painstaking
hours perfecting their sound and emulation of these and other such musical predecessors. While performing for appreciative adults is always
a pleasure, Choice finds it especially gratifying to spread this interest to today’s youth. With an easily-established rapport, Choice provides
the opportunity for youth to learn about their musical heritage.

Choice has worked extensively with the United In Group Harmony Association (UGHA), a non-profit, tax exempt organization that since 1976
has worked for the preservation, exposure and education of R&B vocal group history. Through UGHA Choice has performed and taught
seminars on acappella harmony and R&B history for various schools, especially during February/Black History Month.

Among Choice’s most notable achievements is their 2007 appearance on ABC News’ Speak Freely, recording with our good friend, Dennis
Gruenling, and his band, Jump Time, and participation in two Japanese film documentaries on the history of acappella and rock & roll which
have aired on the Fuji television Network in Japan, and a commercial for Diet Pepsi.

Choice is available for all occasions. Call 24-hour pager 201/860-1765.